初心忘るべからず

This thesis writing thing is not fun. I mean, I’ve found very few usable books.
But because of this, I’ve found a very interesting book.
It’s Contemporary Advertising from Arens /Weigold / Arens.

I love advertising. Not the sellng shit to everybody, but the creative side. The thing that they are actually doing something, not just messing with an excel table.
If there is anybody out there who could use an extra man as a trainee in an advertising company, I’d love to work in one.